MARKETING STRATEGY AND IMPLEMENTATION MDS can assist health care organizations in developing marketing strategies to build brand loyalty and patient volume. MDS can also facilitate the establishment and management of relationships with fullservice marketing, design and advertising firms that will ensure that all marketing communications are integrated within the framework of the overall strategic plan. This alignment assures that marketing and advertising tactics will meet corporate brand and service line strategic goals. While all good creative work begins with solid ideas, many times they are done in isolation of the bigger strategy. The MDS philosophy is that strategy and creative must work in concert. Our experience allows us to filter our strategic learning into our clients' marketing and communications.